What are some things perceived as beautiful and others not?
Neuroscience has a lot to say about this, and what it has to say is highly relevant to product design, packaging, and aesthetics.
In this post I’m only going to highlight one article written in 2004 by Rolf Reber, Norbert Schwartz, and Piotr Winkielman entitled “Processing Fluency [...]... Read more »
Reber R, Schwarz N, & Winkielman P. (2004) Processing fluency and aesthetic pleasure: is beauty in the perceiver's processing experience?. Personality and social psychology review : an official journal of the Society for Personality and Social Psychology, Inc, 8(4), 364-82. PMID: 15582859
Assessing whether Baby Einstein videos can actually harm linguistic development in infants.... Read more »
ZIMMERMAN, F., CHRISTAKIS, D., & MELTZOFF, A. (2007) Associations between Media Viewing and Language Development in Children Under Age 2 Years. The Journal of Pediatrics, 151(4), 364-368. DOI: 10.1016/j.jpeds.2007.04.071
Exploring the intricate politics involved in chimp hierarchies...... Read more »
Duffy, K., Wrangham, R., & Silk, J. (2007) Male chimpanzees exchange political support for mating opportunities. Current Biology, 17(15). DOI: 10.1016/j.cub.2007.06.001
Controlling the activity of SIRT2 can be protective against Parkinsonian pathology involving α-synuclein... ... Read more »
Outeiro, T., Kontopoulos, E., Altmann, S., Kufareva, I., Strathearn, K., Amore, A., Volk, C., Maxwell, M., Rochet, J., McLean, P.... (2007) Sirtuin 2 Inhibitors Rescue -Synuclein-Mediated Toxicity in Models of Parkinson's Disease. Science, 317(5837), 516-519. DOI: 10.1126/science.1143780
Many studies have showed that that media with violent or aggressive content (such as violent videogames) may increase aggressive behaviour and thoughts (Bushman & Huesmann, 2006). Moreover, music and lyrics can influence people’s behaviour; prosocial songs were found to be associated with a significant increase in tipping behaviour (Jacob, Guéguen & Boulbry, 2010), male customers [...]... Read more »
Gueguen, N., Jacob, C., & Lamy, L. (2010) 'Love is in the air': Effects of songs with romantic lyrics on compliance with a courtship request. Psychology of Music, 38(3), 303-307. info:/http://dx.doi.org/10.1177/0305735609360428
You can lead a fish to water, but can you make it smoke?
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Chronobiologists at Cambridge have discovered circadian rhythms in peroxide oxidation in HUMAN blood cells. That sounds cool, right? But what if I told you that this research will forever make us rethink the innerworkings of the circadian clock because this is the first documentation of non-transcriptionally driven circadian rhythms... Read more »
That is the recipe for depression. Chronic Mild Stress (CMS). Or at least it is the recipe I used to depress rats. As I mentioned earlier I worked with rats to research the mood-effects of Salvia. One important piece of this research was the idea that a depressed brain is different than a healthy brain and may respond differently to drug exposure. So in order to apply that in rats, I needed a way to create depressed rats. For me, that meant using CMS.
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Katz, R. (1982) Animal model of depression: Pharmacological sensitivity of a hedonic deficit. Pharmacology Biochemistry and Behavior, 16(6), 965-968. DOI: 10.1016/0091-3057(82)90053-3
Willner, P. (2005) Chronic Mild Stress (CMS) Revisited: Consistency and Behavioural-Neurobiological Concordance in the Effects of CMS. Neuropsychobiology, 52(2), 90-110. DOI: 10.1159/000087097
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